New Business Unit Base Products
The new Business Unit Base Products has been created to reflect the growing commodity nature of our product portfolio, and will primarily be responsible for polymer additives and Process Colours.
Commoditized markets are defined by strong competition, with price being the overarching differentiator.
In contrast to the other three full-service Business Units: Coatings, Plastics and Specialties, Base Products is a "no frills" operation, offering fewer, standard products, and requiring minimal service levels. In adopting this new approach, we will be more agile, able to react faster, and define a clearer differentiation in terms of our customers' needs. It will also help us to create a clearer separation between product- and service-driven businesses, and simultaneously support their very different management needs.